Persado, which calls itself a generative AI company,
has determined the words that drive the highest email engagement. 

The firm analyzed 21.6 billion emails, comprising 8.6 billion permutations, sent between January 1-December 15, 2022. It

Top-performing words: 

  1. announcement
  2. re: 
  3. dropped
  4. scored
  5. confirmed 

Least-performing words:

  1. don’t …


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