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Persado, which calls itself a generative AI company,
has determined the words that drive the highest email engagement.
The firm analyzed 21.6 billion emails, comprising 8.6 billion permutations, sent between January 1-December 15, 2022. It
found:
Top-performing words:
- announcement
- re:
- dropped
- scored
- confirmed
Least-performing words:
- don’t …
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