Tesla, SpaceX and Twitter owner Elon Musk has been blowing hot and cold over AI. He was an early investor in OpenAI, the maker of DALL-E 2 and Chat GPT, but then pulled out. Most recently he was saying AI was dangerous. Now he’s launched his own AI company, xAI, to save us.

The new company already has a logo, and it’s causing some debate. While some are admiring the simplicity with which it represents xAI’s name in just three straight strokes, others think it’s as hard to read as Musk’s stance on AI tech. Others still think it was a botched job (see our pick of the best AI art generators to explore current AI tools for image creation).

xAI logo

The logo for Elon Musk’s latest company, xAI… or is it X1? (Image credit: xAI)

At first glance, Musk’s new logo can be easily misread if you don’t already know the company name, looking as much like X1 as xAI. The logo does have its fans, who have praised the efficient use of lines to write out the company name. Some are even seeing it as the third in a trilogy of classic Musk “logos that tell a story”, up there with the SpaceX logo and the Tesla logo, which is absolutely not an IUD.





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