2023 is a great year for the personal brand. Influential CEOs are securing investment, winning customers and grabbing the attention of the media. Thousands of dollars are flowing towards popular YouTubers, LinkedIn profiles and Twitter personalities. If your name isn’t well known by now, you might feel like you’re at the bottom of a steep hill. But that can change in an instant.

You might not need to jump on a call with a personal branding specialist. You may be able to utilize ChatGPT to get the answers you need. With these 7 clever prompts, you can get clear on your mission, vision and values and be ready to get famous for the sake of your business.

Use ChatGPT to develop your personal brand: 7 powerful prompts

1. Define your personal brand

Use this prompt to set the scene and uncover your unique value proposition. This is where you describe who you are and what you do, in as much waffly detail as you like. ChatGPT doesn’t care how coherent you are, it will take your words and make them make sense. It will wade through the details to find a catchy premise that you’re proud to get behind.

Here’s the prompt: “I describe myself as a [your professional role] and I help [specific target audience] achieve [main outcomes you help your audience achieve.] What are the key elements that define my personal brand and make me unique?”

2. Craft your brand story

Stories sell. A well-written story, with a catchy beginning, intriguing middle and exciting end will ensure you’re memorable for all the right reasons. Engage and connect with your audience by sharing your story in a way that compels them to work with you. As you’re defining your personal brand, get clear on the story that surrounds your message.

Fill in the gaps and type this prompt into the same chat: “Throughout my business journey I have faced these challenges [summarize any challenges you have overcome.] Given this information, what is the compelling story behind my personal brand? How can I craft a brand narrative that engages and resonates with my target audience?”

3. Establish your online presence

Not every platform will be right for you, and you shouldn’t waste your energy going in multiple directions. Choose one place and double down. Whether it’s Twitter, LinkedIn or Threads, do it really well, and think about the others when you’ve nailed the first. Use this prompt in ChatGPT to help choose the right platform, prioritizing based on your audience and business goals. While you may not agree, it’s worth hearing the advice.

Here’s the prompt to retrieve this information: “Which online platforms are most relevant to my personal brand and target audience? Recommend in order of where my target audience are most likely to be. How can I establish a strong online presence on these platforms?”

4. Curate engaging content

Now you know your value proposition, your compelling story and where you should show up, prompt ChatGPT for the type of content you should share. Provide value and showcase your expertise, networking online with the types of people who will become your client or introduce you to their audience. Use what you have so far to expand the plan, and get ideas for engaging content that will work for you.

Use this prompt to start generating suggestions: “What valuable content can I curate and share with my audience to establish myself as an expert in my field? How can I consistently provide value and showcase my expertise?”

5. Engage with your audience

It’s not enough to share on a social network. To build your personal brand, you have to engage. You have to foster meaningful connections by talking to new people every day. You have to keep in touch with the people you meet. You wouldn’t arrive at a party, do a quick scan of the room then swiftly depart, and this is no different. Get ideas of how to engage to never be lost for words, and action them daily to watch your metrics increase.

While you’ll have your own ideas of how this should be done, add this prompt and see what comes up: “Using [the main social media platform you’ll focus on], how can I actively engage with my audience to foster meaningful connections? What specific strategies can I use to encourage interaction and conversation? Create an action plan of 3 things I should do every day.”

6. Leverage visual branding

The stage is set and you know how to perform. Now it’s time for your costume. Use ChatGPT to create a cohesive and memorable image of you as a professional, that represents your brand in its best possible light. Scruffy profile pictures, wonky headers and a colour scheme that doesn’t fit are not part of the plan. Use this prompt to be guided through your visual brand, based on who you’ve told ChatGPT you are so far.

“How can I develop a visual brand identity that aligns with my personal brand? What elements and design choices can I use to create a cohesive and memorable image?” Use the resulting recommendation to brief a designer or AI graphic design tool accordingly.

7. Monitor and enhance your brand

To break records, you have to make records. Make a note of where you are today and write it down. Number of followers or connections, monthly hits, average engagement per post. Keep the information somewhere safe to benchmark your progres. Your personal brand should continuously evolve and adapt. Over time, you’ll hit upon new topics. You’ll go down rabbit holes. You’ll learn more about what your audience wants and you’ll head in the direction of your interest and passion.

For ideas of how to improve, ask ChatGPT: “How can I monitor and assess the perception of my personal brand online? What steps can I take to enhance and adapt my brand as needed?”

Prompt ChatGPT to be your personal brand consultant

Get set up for success with your personal brand by training ChatGPT to be your personal brand consultant. These seven prompts might be exactly what you need to start the creativity flowing and get some ideas. Think of ChatGPT as less of a coach and more of an interactive journal. You know yourself, your vibe, and how you should show up. You have nudges in the right direction with some options for testing. All that’s left is to get on and do.


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