AI art has come a long way in a very short time. But despite fears that AI-generated images could replace human artists, some of the best commercial uses we’ve seen have been mocking the technology precisely to highlight the importance of the human touch.

We’ve seen this approach from KitKat, which aimed to show the disaster that would unfold if it gave its creative team a break and replaced its work with AI-generated images and scripts. Now a creative agency has applied the idea to a hotel chain in what is the first advert we’ve seen to use AI-generated video (see our guides to the best AI art generators and the best AI art tutorials if you still need to get up to speed on the tech).


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