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Late last year, I visited Outlier designer Willie Norris at her Brooklyn studio. After she walked me through her collection, she told me she had something cool to show me. Like any decent reporter—and curious person—I was more than down to check it out. Turns out Norris had partnered with the artist Zak Krevitt to interpret the images for her spring 2023 lookbook through the lens of AI—yes, artificial intelligence. Krevitt turned Norris’s models into fantastical otherworldly beings: Aliens walking down a runway in menswear of fantastical proportions—it was as if a Vogue Runway lookbook and a surrealist painting were put in a blender.
A few weeks later, I connected with Krevitt on Instagram. Norris had produced blankets of these AI illustrations, and as I shared one online Krevitt popped up in my DMs to claim his artwork—as he should! We started chatting. Like many, I had seen all the controversy about AI online, but was curious about how it worked. Krevitt explained many things I’m unable to eloquently spell out here: Codes, custom AI models, image databases, the math in data science. What I took from our conversation is that AI, as scary as it sounds—everything from Scarlett Johansson in Her to Wall-E to I, Robot come to mind—is an opportunity to process images and data. It’s here whether we like it or not, so why not try to understand it?
Here’s what we did: Krevitt and I spoke when the men’s shows were getting under way, and we saw an opportunity to create an AI trend report of sorts. As I do every menswear season, I started tracking trends from the moment the first look at the first show walked down the runway, and once the Runway team and I had landed on a finalized list, Krevitt fed the model he created all of our images: Going out tops, sheaths, hefty jackets, new athleisure, reimagined office wear…
My Vogue Runway report features nine trends that dominated the fall 2023 menswear season; what Krevitt generated are 11 looks that synthesize the collections. Yes, 11 entirely new looks created through AI based on all the data we collected from the menswear season.
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